Life is worth living because of people. Performing arts is all about people.

Keeping The Reif a vibrant inclusive arts mecca of the North depends on people like you, giving. It surprises some that  The Reif depends on donations to exist.

Some folks believe that ticket fees should cover the expenses of running a place like the Reif Center,” said Reif President David Marty. “Reality is that ticket revenues cover only about half of our million dollar budget.

Great shows at a great price

A goal of The Reif is to keep tickets affordable to share the awe of live performances across the spectrum.

In Grand Rapids, we have arts audiences of more than 86,000 people annually,” said Marty. “That’s not just affluent people.  Nearly half of attendees have an Annual Household Income of under $60,000.

The Reif isn’t only performance-driven, aside from its more than 60 shows scheduled in the next 12 months. Its heartbeat is education and opportunity.

The building is owned by the school district and hosts constant school activities and community events. As a symbiotic organization, The Reif has an extraordinary dance school, theater education program and children’s performing arts series.

“More goes on here than anyone can imagine,” said Marty. “Practically a 365-day/18-hour deal”

What is an activated mind and body worth?

The worth is valued in lives touched but also in dollars.

“In our community, there is a $5 million economic impact from the nonprofit arts and culture organizations, which support 139 jobs,” said Marty who sites a local study.*

The Reif credits generous gifts from the Blandin Foundation, Minnesota State Arts Board and local sponsors, yet the gap in funding must be filled by individual gifts.

“If you value the culture The Reif brings Up North,” said Marty. “Consider a gift today.”

The Reif annual appeal is $40,000 short and its fiscal year ends June 30.

“We want to keep pulling out the stops to astound the region with great shows and excellent education,” he said. “We are only capable when supporters come alongside us.”

*source:  Creative MN study from 2016.  Available at

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